01 / CONSTRUCTION STUDY
Geometry and negative space.
Angular edges, interlocking forms, and an open center. The guides illustrate the geometry of the selected symbol.
THE BRICK IDENTITY
Parts that fit.
An identity that holds.
The angular knot brings separate forms together into one compact symbol. Open at its center. Connected at its edges. Built from the same idea as Brick.
01 / THE SYMBOL
One shape. Room to breathe.
Keep the silhouette, proportions, and open spaces intact. A single color lets the geometry do the work.
PRIMARY
REVERSE
02 / CONSTRUCTION & USAGE
A considered system.
02 / FINAL SYMBOL
One shape. Two treatments.
A single-color mark on contrasting surfaces. Preserve its orientation, proportions, and the gaps between its forms.
03 / CLEAR SPACE
x = ¼ of the symbol width.
Keep at least x clear on every side. Measure from the visible mark, excluding transparent canvas padding.
04 / MINIMUM SIZE
Small, but still distinct.
Use a visible width of at least 24 px. Check that the central opening and angular joins remain clear at the intended display size.
Keep the center open.
CLEAR SPACE
Give it a quarter.
Leave at least one-quarter of the visible symbol’s width clear on every side. Measure from the mark, excluding transparent canvas padding.
MINIMUM SIZE
Start at 24 px.
Use a visible symbol width of at least 24 px. Keep its central opening and joins clear at the intended display size.
KEEP THE FORM
Let the shape speak.
Preserve its orientation and proportions. Avoid stretching, outlines, gradients, shadows, and separate colors on its forms.
Construction guides present a geometry study of the selected symbol.
03 / THE PALETTE
Quiet colors. Clear contrast.
Near-black and off-white form the foundation. Reverse the mark to white on dark surfaces.
Ink#171716
Paper#F5F5F3
White#FFFFFF
04 / IN CONTEXT
A mark that goes places.
Three applications of the same identity, from your desk to the everyday.
On paper
A simple mark, printed with confidence.
At work
A small symbol for the things you build.
Out in the world
Made to travel beyond the screen.
Mockups illustrate applications; they are concept presentations.
MAKE IT YOURS
Everything in one place.
The vector logo, transparent PNG, guidelines, and all three mockups.
Download brand kit